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Increasing rigor and relevance in service research through ethnography
(Emerald Publishing, 2020-01-02)
- article
Purpose - The purpose of this paper is to illustrate how traditional ethnography as an established methodology can promote and strengthen both rigor and relevance in qualitative service research.
Design/methodology/approach ...
“When your dog matches your décor” : object agency of living and non-living entities in home assemblage
(Emerald Publishing Limited, 2019-04-10)
- bookPart
This chapter examines two rather extreme examples of non-human entities in home assemblage, interior objects, and companion animals, and how their agency appears distributed with human consumers in assembling home. The ...