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Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
(Inderscience Enterprises, 2019-01-23)
- article
Building on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and ...
Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
(Canadian Center of Science and Education, 2014)
- article
Fashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest ...