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Aineistot 1-10 / 13
Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 2017-12-04)
- article
This study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ...
A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 2020-09-08)
- article
This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ...
The dynamics of (de)stigmatisation : boundary construction in the nascent category of organic farming
(SAGE, 2020-01-21)
- article
This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined ...
Cross-cultural perspective on sustainable consumption : implications for consumer motivations and promotion
(Springer, 2021-12-31)
- article
Firms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, ...
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
(Routledge, 2020-12-10)
- article
To understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ...
“Unhealthy = Tasty”: How Does It Affect Consumers’ (Un)Healthy Food Expectations?
(MDPI, 2022-10-09)
- article
Consumers having a strong unhealthy = tasty (UT) belief are less likely to choose healthy food even though they recognize its health benefits, because they assume healthy food to be unpalatable. The aim of this study was ...
Get some respect - buy organic foods! When everyday consumer choices serve as prosocial status signaling
(Elsevier, 2020-02-01)
- article
Status considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the ...
Empowered by stigma? Pioneer organic farmers’ stigma management strategies
(Elsevier, 2018-11-08)
- article
Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as ...
Geek Cuisine: Extending the Narrative of a Junk Food Gamer
(SAGE Publications, 2023-01-10)
- article
In this article, we argue that the pervading hegemonic narrative on gamers’ eating culture emphasizing hedonistic and fast foods is a one-sided storyline that highlights a potentially harmful gamer stereotype. To that end, ...
Resenting hunters but appreciating the prey? : Identifying moose meat consumer segments
(Taylor & Francis, 2023-02-10)
- article
As traditional meat production has become stigmatized for several reasons, consumer interest in game as an ethical and ecological meat alternative has increased. However, game meat is typically harvested through hunting, ...