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Does Organic Food Consumption Signal Prosociality? : An Application of Schwartz’s Value Theory
(Taylor & Francis, 2018-09-19)
- article
Current research suggests that sustainable consumption choices (including favoring organic foods) can act as signals of prosociality. However, who actually perceives such acts as indicators of prosocial, altruistic tendencies ...
Sweet taste of prosocial status signaling : When eating organic foods makes you happy and hopeful
(Elsevier, 2018-02-01)
- article
As the current research suggests that there are links between prosocial acts and status signaling (including sustainable consumer choices), we empirically study (with three experiments) whether food consumers go green to ...