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Effects of institutional practices on delays in construction - views of Finnish homebuilder families
(Taylor & Francis, 2019-08-14)
- article
For many consumers, buying a home is the most important purchasing decision they will ever make. Although consumer needs are well met in the detached house business, particularly compared to the multi-story house business, ...
Branding Wooden Multi-storey Construction : Real-Estate Agents as Gatekeepers for Enhancing Consumer Value in Housing
(Elsevier, 2022-01-31)
- article
Understanding of consumer value expectations in the Finnish multistorey construction (MSC) markets is limited. Even less information exists on branding in the MSC businesses. Real-estate agents are powerful actors in the ...