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On the road to digital servitization : The (dis)continuous interplay between business model and digital technology
(Academy of Management, 2021-08-13)
Purpose The authors seek to understand the process of digital servitization as a shift of manufacturing companies from the provision of standard products and services to smart solutions. Specifically, the authors focus ...
Servitization research : A review and bibliometric analysis of past achievements and future promises
Manufacturing firms are increasingly adopting a strategy known as 'servitization' to add services to existing product-based offerings to stimulate additional revenue and growth. While the emerging research domain of ...
How AI capabilities enable business model innovation : Scaling AI through co-evolutionary processes and feedback loops
Artificial intelligence (AI) is predicted to radically transform the ways manufacturing firms create, deliver, and capture value. However, many manufacturers struggle to successfully assimilate AI capabilities into their ...
Linking circular economy and digitalisation technologies : A systematic literature review of past achievements and future promises
The circular economy (CE) has the potential to capitalise upon emerging digital technologies, such as big data, artificial intelligence (AI), blockchain and the Internet of things (IoT), amongst others. These digital ...
Coping with the relational paradoxes of outcome-based services
By entering outcome-based service (OBS) relationships, industrial service providers and their customers realign their business interests to achieve mutually beneficial outcomes. The move towards OBS represents a shift from ...
Ecosystem transformation for digital servitization : A systematic review, integrative framework, and future research agenda
Manufacturing firms are increasingly seeking to capture the potential of digitalization by transforming towards digital servitization. Yet, most manufacturers struggle to realize the value through digital servitization ...
Digitalization driven retail business model innovation : Evaluation of past and avenues for future research trends
Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly ...
The evolution of the digital service ecosystem and digital business model innovation in retail : The emergence of meta-ecosystems and the value of physical interactions
As e-commerce has increasingly gained traction in the retail market, many traditional “brick-and-mortar” retailers are innovating their business models and making the transition towards digital business models. While ...
Servitization in global markets : role alignment in global service networks for advanced service provision
This study investigates how global manufacturers offer advanced services, such as outcome-based contracts, to global customers. Offering advanced services requires companies to engage in and manage win–win collaborations ...
Exploratory and exploitative capability paths for innovation : A contingency framework for harnessing fuzziness in the front end
Based on the results of a multiple case study of seven manufacturing firms, a contingency framework for harnessing fuzziness in the front end of innovation is proposed by delineating two discrete capability paths through ...