Aineistot 1-10 / 12
Digital servitization business models in ecosystems : a theory of the firm
This study extends the discussion of digital servitization business models by adopting the perspective of the theory of the firm. We use four theories of the firm (industrial organization, the resource-based view, ...
Digitalization driven retail business model innovation : Evaluation of past and avenues for future research trends
Increased digitalization enabled innovation and practical examples from the retail industry have captured the attention of marketing scholars, with rapid development in the academic field. The pace of change has significantly ...
The evolution of the digital service ecosystem and digital business model innovation in retail : The emergence of meta-ecosystems and the value of physical interactions
As e-commerce has increasingly gained traction in the retail market, many traditional “brick-and-mortar” retailers are innovating their business models and making the transition towards digital business models. While ...
What is the Market Value of Artificial Intelligence and Machine Learning? The Role of Innovativeness and Collaboration for Performance
As AI and ML technologies are increasingly incorporated into products, there is a need to understand the role of these incorporations in enhancing performance. This study uses new types of methodology related to textual ...
Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry
Research shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ...
Industrial clusters, flagship enterprises and regional innovation
(Taylor & Francis, 2018-10-25)
For a sample of all 88 counties in the State of Ohio over a 5-year period, this study documents the effect of flagship enterprises and concentrated industrial clusters on regional innovation. Consistent with the agglomeration ...
Ecosystems transformation through disruptive innovation : A definition, framework and outline for future research
In this study, we develop a definition and a framework for ecosystem transformation. We suggest a circular model of four main mechanisms to provide an alternative explanation of ecosystem evolvement. Interview data are ...
Task equivocality and process modularity in R&D offshore collaboration projects
Task equivocality could be a key impediment in offshore collaboration projects. Process modularity, or the extent to which offshore collaboration tasks can be decoupled and re-sequenced with little loss of functionality ...
Value logics for service innovation : practice-driven implications for service-dominant logic
Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation ...
Tracking innovation diffusion : AI analysis of large-scale patent data towards an agenda for further research
Recent advances in AI algorithms and computational power have led to opportunities for new methods and tools. Particularly when it comes to detecting the current status of inter-industry technologies, the new tools can be ...