Aineistot 1-2 / 2
Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry
Research shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ...
Value logics for service innovation : practice-driven implications for service-dominant logic
Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation ...