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Value logics for service innovation : practice-driven implications for service-dominant logic
Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation ...
Task equivocality and process modularity in R&D offshore collaboration projects
Task equivocality could be a key impediment in offshore collaboration projects. Process modularity, or the extent to which offshore collaboration tasks can be decoupled and re-sequenced with little loss of functionality ...
Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry
Research shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ...