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Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services : a cross-cultural study
(Emerald, 2020-11-11)
- article
Purpose
This study aims to investigate the role of consumers’ (patients) motives in knowledge sharing and value co-creation with the service provider in the context of physiotherapy services.
Design/methodology/approach
The ...
Risk and social value creation in volatile BOP markets : a case study from Somalia
(Routledge, 2020-07-27)
- bookPart
The current chapter addresses the operations of an emerging market (EM) origin firm in a Base of the Pyramid (BOP) market. We focus on the under-researched empirical context of Somalia using a single case study of a Turkish ...
Professor Jorma Larimo's contribution to international business research : a memorial overview
(Inderscience, 2023-04-24)
- article
This paper is written to present a tribute to the academic contributions of Professor Jorma Larimo (late) to international business (IB) research during his academic career spanning over three decades. The paper follows a ...
Marketing agility in underdog entrepreneurship : A qualitative assessment in post-conflict Sub-Saharan African context
(Elsevier, 2024-01-07)
- article
Extant entrepreneurship literature lacks specific research on how underdog entrepreneurs survive and strive in post-conflict environments. This study seeks to explore the role of marketing agility as an essential capability ...