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Social media and international business : views and conceptual framing
(Emerald, 2022-11-01)
- article
Purpose
The objective of this paper is to increase understanding of social media in international business context. To this end, the authors make an attempt to integrate the existing, still somewhat limited views in a ...
International Growth and Social Media Competitiveness of Small Software Firms
(Palgrave Macmillan, 2021-01-01)
- article
The current chapter aims to increase the understanding on how social media as a tool can become a source of competitiveness and enhance international growth of small technology firms operating in software sector. Based on ...