"vertical collectivism" - Selaus asiasanan mukaanArtikkelit
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A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 08.09.2020)
articleThis research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ... -
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
(Routledge, 10.12.2020)
articleTo understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ... -
Differences in horizontally individualist and vertically collectivist consumers' environmental behaviour: a regulatory focus perspective
(Inderscience Enterprises, 23.01.2019)
articleBuilding on horizontal and vertical individualism and collectivism (HV I-C) typology and regulatory focus theory (RFT), this study aims to examine cross-cultural environmental behaviour differences between HI-Finnish and ...