"value proposition" - Selaus asiasanan mukaanArtikkelit

    • A Dual Perspective of value in a bundle of product and service 

      Safarpour, Niusha; Sillanpää, Ilkka (De Gruyter Open, 12 / 2017)
      Focusing on value creation in marketing has always been the key to success for companies. As a result, the definition, analysis and communication of value has gained importance. Companies are making an attempt to make a ...