"strategy map" - Selaus asiasanan mukaanArtikkelit

    • Strategy map of servitization 

      Rabetino, Rodrico; Kohtamäki, Marko; Gebauer, Heiko (Elsevier, 01.10.2017)
      article
      By representing the servitization of three leading corporations via a strategy map, this multiple-case study discusses how the strategic logic of servitization can be explained by linking the key practices adopted by ...