"packages" - Selaus asiasanan mukaanArtikkelit

    • Gamified package : consumer insights into multidimensional brand engagement 

      Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Luomala, Harri T.; Joelsson, Tapani N.; Könnölä, Kaisa; Mäkilä, Tuomas (Elsevier, 01.10.2020)
      article
      Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...
    • Global OTC pharmaceutical packaging with a local touch 

      Kauppinen-Räisänen, Hannele; van der Merwe, Darleen; Bosman, Magdalena (Emerald, 15.06.2020)
      article
      Purpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences. Design/methodology/approach - To explore the contextuality of packaging cues, a ...
    • How Portuguese consumers evaluate packages of OTC medicines 

      Cântara, Sónia; Kauppinen-Räisänen, Hannele; Sá, Daniel (31.12.2016)
      Recent transformations in the healthcare industry reflect changing consumer health and self-care behaviours. The consumer is now expected to take control of his or her own health, including self-medication. The increasing ...