"marketing" - Selaus asiasanan mukaanArtikkelit
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A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
(Elsevier, 01.07.2020)
articleConsumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ... -
Branding Wooden Multi-storey Construction : Real-Estate Agents as Gatekeepers for Enhancing Consumer Value in Housing
(Elsevier, 31.01.2022)
articleUnderstanding of consumer value expectations in the Finnish multistorey construction (MSC) markets is limited. Even less information exists on branding in the MSC businesses. Real-estate agents are powerful actors in the ... -
Deepfakes: Deceptions, mitigations, and opportunities
(Elsevier, 26.10.2022)
articleDeepfakes—artificial but hyper-realistic video, audio, and images created by algorithms—are one of the latest technological developments in artificial intelligence. Amplified by the speed and scope of social media, they ... -
Destination foodscape : a stage for travelers' food experience
(Elsevier, 01.04.2019)
articleThis study elaborates on the foodscape construct and explores it within tourism. The study contributes to the literature by introducing destination foodscape and presenting a novel framework for understanding a destination's ... -
Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning
(SAGE Publications, 03.06.2022)
articleArtificial intelligence, particularly machine learning, carries high potential to automatically detect customers’ pain points, which is a particular concern the customer expresses that the company can address. However, ... -
Exploring consumers’ subjective shopping experiences in directly operated luxury brand stores
(Elsevier, 01.11.2020)
articleCustomers’ in-store shopping experiences are critical for luxury brand success. Research on the creation of experiential value in retailing finds clear differences in the cues contributing to delightful consumer experiences ... -
Gamified package : consumer insights into multidimensional brand engagement
(Elsevier, 01.10.2020)
articleAlthough most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ... -
Global OTC pharmaceutical packaging with a local touch
(Emerald, 15.06.2020)
articlePurpose - The aim of this study is to explore the contextual influences of packaging design and its cues on respondents' preferences. Design/methodology/approach - To explore the contextuality of packaging cues, a ... -
Hear what I appreciate : activation of consumption motives for healthier food choices across different value segments
(Taylor & Francis, 04.12.2017)
articleThis study represents ‘nudging’ interventions aiming to promote healthier food choices by altering the environment where choices are made, without price incentives. The study focuses on the activation of a consumer’s ... -
How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper
(Elsevier, 01.03.2018)
articleThis study theorizes and tests the effects of consumers' personality and social traits on preferences for brand prominence, and it explores the mediating effects of gender and culture. It focuses on how consumers' need for ... -
Interested in eating and drinking? How food affects travel satisfaction and the overall holiday experience
(Taylor & Francis, 17.08.2016)
articleThis study addresses the question of how an inherent interest in food affects consumers as travellers. This is done by focusing on food interest as an antecedent and uncovering the effects of such an interest on travel ... -
Offering strategy of thermal-photovoltaic-storage based generation company in day-ahead market
(Springer, Cham, 11.03.2020)
bookPartDesigning appropriate strategies for the participation of generation companies (GenCos) in the electricity markets has always been a concern for researchers. Generally, a set of dispatchable and non-dispatchable units ... -
Project management in the tourism industry : the basics of TMBOK
(Nauka, 2019)
articlePurpose: the article aims at substantiating the applicability of project management methodology and tools to the tactical and strategic development of the tourism industry at both the global and national levels of economic ... -
Revealing the paradoxes of horsemeat – The challenges of marketing horsemeat in Finland
(Association of Business Schools Finland, 2015)
articleThis study aims to analyse the different cultural meanings attached to horsemeat consumption in the context of the Finnish market. We take the “meat paradox” as a theoretical starting point and investigate the underlying ... -
Risk and social value creation in volatile BOP markets : a case study from Somalia
(Routledge, 27.07.2020)
bookPartThe current chapter addresses the operations of an emerging market (EM) origin firm in a Base of the Pyramid (BOP) market. We focus on the under-researched empirical context of Somalia using a single case study of a Turkish ... -
Technical trading rules in the cryptocurrency market
(Elsevier, 01.01.2020)
articleThis paper studies simple moving average trading strategies employing daily price data on the eleven most-traded cryptocurrencies in the 2016–2018 period. Our results indicate a variable moving average strategy is successful ... -
The influence of cultural values on pro-environmental behavior
(Elsevier, 20.09.2020)
articleCross-country differences in pro-environmental attitudes and corporate social performance are recognized. However, scarce evidence exists on how the cultural values influence our pro-environmental behavior. To address this ... -
The role of consumption orientation in consumer food preferences in emerging markets
(Elsevier, 01.05.2020)
articleGlobal marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
