"international marketing" - Selaus asiasanan mukaanArtikkelit
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The Interface of International Marketing and Entrepreneurship Research : Review, Synthesis, and Future Directions
(SAGE Publications, 2018)
articleThere is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An ... -
The role of consumption orientation in consumer food preferences in emerging markets
(Elsevier, 01.05.2020)
articleGlobal marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...
