"international market" - Selaus asiasanan mukaanArtikkelit

Aineistot 1-2 / 2

    • Innovation and experiential knowledge in firm exports : applying the initial U-Model 

      Geldres-Weiss, Valeska V.; Uribe-Bórquez, Claudina T.; Coudounaris, Dafnis T.; Monreal-Pérez, Joaquín (Elsevier, 01.11.2016)
      article
      Focusing on firm export activity as an important field within international business, this study corroborates the importance of experiential knowledge as the initial Uppsala model predicts. The model builds on the belief ...

    • The role of consumption orientation in consumer food preferences in emerging markets 

      Salnikova, Ekaterina; Grunert, Klaus G. (Elsevier, 01.05.2020)
      article
      Global marketers are widely implementing global or local product positioning in an attempt to appeal to consumers in international markets. However, there is no consensus in homogenization versus heterogenization of consumer ...