"gamification" - Selaus asiasanan mukaanArtikkelit

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    • A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements 

      Jaskari, Minna-Maarit; Syrjälä, Henna (Sage Publications, 02.04.2022)
      article
      In this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ...

    • Ethical Considerations in Gamified Interactive Marketing Praxis 

      Al-Msallam, Samaan; Xi, Nannan; Hamari, Juho; Wang, Cheng Lu (Palgrave Macmillan, 26.01.2023)
      bookPart
      Gamification with various designs is becoming a mainstay of interactive marketing, used to pervasively and holistically to in value-creating marketing practices. Beyond marketing, gamification is commonly seen as a technology, ...

    • Gamification 

      Hamari, Juho; Legaki, Zampeta; Xi, Nannan (Hawaii International Conference on System Sciences, 04.01.2022)
      article

    • Gamification Strategies : A Characterization Using Formal Argumentation Theory 

      Guerrero, Esteban; Kalmi, Panu (Springer, 17.05.2022)
      article
      Gamified software applications are omnipresent in everyday life. The idea of using game design elements in non-game contexts to engage and motivate tasks has rapidly gained traction in the human–computer interaction and ...

    • Gamified package : consumer insights into multidimensional brand engagement 

      Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Luomala, Harri T.; Joelsson, Tapani N.; Könnölä, Kaisa; Mäkilä, Tuomas (Elsevier, 01.10.2020)
      article
      Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...

    • HotCity—A Gamified Token System for Reporting Waste Heat Sources 

      Wernbacher, Thomas; Pfeiffer, Alexander; Gebetsroither-Geringer, Ernst; Goels, Marko; Worster, Jakob; Meißner, Ernst; Graf, Angelika; Stollnberger, Romana; Geyer, Roman; Schmidt, Ralf-Roman; Serada, Alesha; Dingli, Alexiei; Pfeiffer, Alexander; Serada, Alesha; Bugeja, Mark; Bezzina, Stephen (Springer, 22.02.2022)
      article
      Urban planning needs to discover and incorporate new energy sources to meet climate protection targets in the future. Waste heat from industrial and urban infrastructure has proven to be a viable solution, but its proper ...

    • Playful approaches to news engagement 

      Ferrer-Conill, Raul; Foxman, Maxwell; Jones, Janet; Sihvonen, Tanja; Siitonen, Marko (SAGE, 14.05.2020)
      article
      From crossword puzzles and quizzes to more complex gamification strategies and serious newsgames, legacy media has long explored ways to deploy playful approaches to deliver their content and engage with the audience. We ...