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    • Gamified package : consumer insights into multidimensional brand engagement 

      Syrjälä, Henna; Kauppinen-Räisänen, Hannele; Luomala, Harri T.; Joelsson, Tapani N.; Könnölä, Kaisa; Mäkilä, Tuomas (Elsevier, 01.10.2020)
      article
      Although most gamification studies share the idea that customer engagement is one of the expected outcomes of gamification, they tend to treat engagement one-dimensionally as a psychological outcome of gamification. The ...