"dynamic in-game advertising" - Selaus asiasanan mukaanArtikkelit
Aineistot 1-1 / 1
-
Dynamic In-game Advertising in 3D Digital Games. A threat or a possibility
(NORDICOM, 2012)
articleLately, digital games have developed concerning their use as a marketing medium. The present article is part of a study aimed at building a theoretical model for measuring and analyzing dynamic in-game advertising in 3D ...