"capability lifecycle" - Selaus asiasanan mukaanArtikkelit

    • The pricing capability lifecycle of digital innovations 

      Laatikainen, Gabriella; Ojala, Arto (Routledge, 09 / 2021)
      The pricing capability provides a basis for firms’ competitive advantage. However, to date, the literature has not investigated how this capability forms, develops, and matures. In this study, we define the pricing capability ...