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    • Relational Transformation for Digital Servitization 

      Kamalaldin, Anmar; Linde, Lina; Sjödin, David; Parida, Vinit; Kohtamäki, Marko; Baines, Tim; Rabetino, Rodrigo; Ziaee Bigdeli, Ali; Kowalkowski, Christian; Oliva, Rogelio; Parida, Vinit (Palgrave Macmillan, 27.07.2021)
      bookPart
      To benefit from digitalization, providers and customers are moving away from transactional product-centric models to relational service-oriented engagement. This trend is referred to as digital servitization, and requires ...