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Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values (Canadian Center of Science and Education, 2014)
articleFashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest ...
Measuring customer based beverage brand equity : investigating the relationship between perceived quality, brand awareness, brand image, and brand loyalty (Canadian Center of Science and Education (CCSE), 2015)
articleThis study examined the antecedents of brand equity such as, brand awareness, perceived quality and the mediating role of a brand Image on brand loyalty. Total number of (n = 150) questionnaires ...