"Pakistan" - Selaus asiasanan mukaanArtikkelit
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Consumers' Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
(Canadian Center of Science and Education, 2014)
articleFashion adoption is concerned with how consumers accept a prevailing style during a particular time. Fashion is accepted by the consumers and influences their behavior in many ways. It is one of the strongest ... -
COVID-19 and business renewal : Lessons and insights from the global airline industry
(Elsevier, 15.03.2021)
articleThe emergence of the COVID-19 pandemic has adversely affected the fortunes of multiple companies around the globe. Accordingly, questions are increasingly being asked about how organizations can revitalize during and after ... -
Market exit and re-entry in a volatile emerging economy : a case study of Yamaha motorcycles in Pakista
(Emerald, 08.05.2023)
articlePurpose This study aims to understand the dynamics underpinning the exit and re-entry strategies adopted by multinational enterprises (MNEs) in an emerging market, Pakistan. Design/methodology/approach This study ... -
Measuring customer based beverage brand equity : investigating the relationship between perceived quality, brand awareness, brand image, and brand loyalty
(Canadian Center of Science and Education (CCSE), 2015)
articleThis study examined the antecedents of brand equity such as, brand awareness, perceived quality and the mediating role of a brand Image on brand loyalty. Total number of (n = 150) questionnaires ... -
Responsible innovation in emerging markets’ SMEs : The role of alliance learning and absorptive capacity
(Springer, 25.08.2022)
articleThis paper presents an examination of the role played by alliance learning in enabling emerging market small and medium-sized enterprises (SMEs) to develop responsible innovation. SMEs based in emerging markets face ... -
Understanding the relationship between environmental management accounting and firm performance : The role of environmental innovation and stakeholder integration – Evidence from a developing country
(Elsevier, 16.09.2023)
articleThis study examines the role of environmental management accounting (EMA) as a mechanism for enhancing firm performance. Primary data were collected by means of a questionnaire survey of chief executive officers and finance ...
