"Identity ambiguity" - Selaus asiasanan mukaanArtikkelit

    • Typologies of Manufacturer Identities in the Age of Smart Solutions 

      Huikkola, Tuomas; Einola, Suvi; Kohtamäki, Marko; Kohtamäki, Marko; Baines, Tim; Rabetino, Rodrigo; Ziaee Bigdeli, Ali; Kowalkowski, Christian; Oliva, Rogelio; Parida, Vinit (Palgrave Macmillan, 27.07.2021)
      bookPart
      This book chapter conceptualizes a manufacturer’s new identity in a digitally connected world as a socially constructed phenomenon. We acknowledge the possibility of ambiguity in corporate identity among manufacturers’ key ...