"Customer engagement" - Selaus asiasanan mukaanArtikkelit
Aineistot 1-3 / 3
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Driving marketing outcomes through social media-based customer engagement
(Elsevier, 11.06.2023)
articleFirms recognize the increasing potential of digital services to enhance customer engagement behaviors. Drawing on customer engagement and user gratification theory, two studies were conducted among Chinese consumers: an ... -
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
(Elsevier, 06.10.2023)
articleAs climate change poses substantial risks to society, businesses may expect that if they are responsive to climate change risks and adopt sustainable practices, stakeholders will embrace them. While as a consumer, one may ... -
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
(Springer, 10.06.2020)
articleAlthough social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). ...
