"Business relationships" - Selaus asiasanan mukaanArtikkelit
Aineistot 1-3 / 3
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A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
(Elsevier, 01.08.2019)
articleThe study complements the dominant interpretations of positioning in marketing management research by introducing a relational perspective on positioning in the industrial markets. Instead of focusing on products, brand, ... -
Conceptualizing inter-organizational triads
(Elsevier, 08 / 2016)
articleInterest in triads and triadic research settings for the study of inter-organizational issues is growing. A literature review of inter-organizational studies, claiming a use of triadic research design, shows that the terms ... -
Digitalization of the buyer-seller relationship in the steel industry
(Emerald, 22.12.2020)
articlePurpose The purpose of this research is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships. Design/methodology/approach The study ...
