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Branding Wooden Multi-storey Construction : Real-Estate Agents as Gatekeepers for Enhancing Consumer Value in Housing

Lähtinen, Katja; Häyrinen, Liina; Jussila, Jaakko; Harju, Charlotta; Toppinen, Anne; Toivonen, Ritva (Elsevier, 31.01.2022)
article

Understanding of consumer value expectations in the Finnish multistorey construction (MSC) markets is limited. Even less information exists on branding in the MSC businesses. Real-estate agents are powerful actors in the ...