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A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 08.09.2020)
articleThis research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ... -
A contextual account of digital servitization through autonomous solutions : Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping
(Elsevier, 04 / 2022)
articleThis study focuses on digital servitization (DS) through autonomous solutions by building on a service ecosystems perspective. The rise of autonomous solutions exemplifies the ongoing digitalization and societal transformation ... -
A cross-cultural study on consumer preferences for olive oil
(Elsevier, 14.11.2021)
articleIn this paper, we study consumer preferences for olive oil across four countries (Denmark, France, Tunisia, and the US). Based on a large-scale study with olive oil consumers (N = 3,462), we use the Best-Worst Scaling ... -
A destination's gastronomy as a means for holiday well-being
(Emerald, 03.07.2017)
articlePurpose - To provide insights into holiday well-being, the purpose of this paper is to examine two inevitable traveller activities related to destinations’ gastronomy: pre-trip food information sourcing and the daily meals ... -
A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements
(Sage Publications, 02.04.2022)
articleIn this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ... -
A semiotic analysis on cultural meanings of eating horsemeat
(Emerald, 11.06.2018)
articlePurpose: Drawing on food consumption research and human-animal studies, this study explores how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced ... -
A taste of things to come : Effect of temporal order of information and product experience on evaluation of healthy and sustainable plant-based products
(Frontiers Media S.A., 08.09.2022)
articleCurrent patterns of meat consumption are considered unsustainable. Plant-based products are presented as a solution. However, while some plant-based products thrive, others do not make the cut due to the information “framing” ... -
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
(Elsevier, 01.08.2019)
articleThe study complements the dominant interpretations of positioning in marketing management research by introducing a relational perspective on positioning in the industrial markets. Instead of focusing on products, brand, ... -
A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
(Elsevier, 01.07.2020)
articleConsumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ... -
Agile logic for SaaS implementation : Capitalizing on marketing automation software in a start-up
(Elsevier, 06 / 2022)
articleThe emergence of Software-as-a-Service (SaaS) has facilitated agile technology implementation that focuses on iterative adaptations via learning by doing rather than the realization of a predesigned implementation plan. ... -
aiWOM: Artificial Intelligence Word-of-Mouth. Conceptualizing Consumer-to-AI Communication
(Taylor & Francis, 13.05.2024)
articleThe advent of innovative technologies with installed artificial intelligence (AI) has raised the need to understand evolutive consumers’ behaviours. The dyadic communicative experience between consumers and technological ... -
'Alexa, order me a pizza!' : The mediating role of psychological power in the consumer-voice assistant interaction
(Wiley, 07 / 2021)
articleThis article investigates the consumer–voice assistant (VA) interaction in the context of food and beverage purchase choices and the role that psychological power plays in the consumer decision-making process. A series of ... -
Animals in our Lives : An Interactive Well-Being Perspective
(SAGE Publications, 18.01.2021)
articleHumans have long interacted with animals. Recently, market-based responses to societal challenges, including loneliness and mental well-being include the use of animals. Considerable research concerning consumer–animal ... -
Artificial intelligence - driven sustainable development: Examining organizational, technical, and processing approaches to achieving global goals
(John Wiley & SonsERP Environment, 06.10.2023)
articleThis study presents a comprehensive literature review using a systematic approach to explore the role of artificial intelligence (AI) in promoting sustainable development in line with the United Nations Sustainable Development ... -
Assessing the Role of Food Related Lifestyle in Predicting Intention towards Edible Insects
(MDPI, 25.09.2020)
articleAlthough recent literature has shown that switching to an insect-based diet could provide several relevant advantages—from a nutritional, environmental, economic and ecological point of view—the potential growth of insects ... -
Beyond sugar : Exploring the influence of health and naturalness framing on attitudes towards products with sweet proteins in Europe
(Elsevier, 24.11.2023)
articleAmidst rising obesity rates in the EU and the significant public health impact of excessive sugar consumption, the debate on reducing sugar through reformulation with sweet proteins derived from precision fermentation gains ... -
Big Data, Small Personas : How Algorithms Shape the Demographic Representation of Data-Driven User Segments
(Mary Ann Liebert, 12.08.2022)
articleDerived from the notion of algorithmic bias, it is possible that creating user segments such as personas from data results in over- or under-representing certain segments (FAIRNESS), does not properly represent the diversity ... -
Boundary Negotiations in a Self-Organized Grassroots-Led Food Network : The Case of REKO in Finland
(MDPI, 31.07.2019)
articleSelf-organization is a term that is increasingly used to describe how engaged citizens come together to create sustainable food systems at the local community level. Yet, there is a lack of understanding of what this ... -
Branding Wooden Multi-storey Construction : Real-Estate Agents as Gatekeepers for Enhancing Consumer Value in Housing
(Elsevier, 31.01.2022)
articleUnderstanding of consumer value expectations in the Finnish multistorey construction (MSC) markets is limited. Even less information exists on branding in the MSC businesses. Real-estate agents are powerful actors in the ... -
Broadening the Concept of Luxury : Transformations and Contributions to Well-Being
(SAGE Publications, 01.08.2022)
articleLuxury has always been an intrinsic part of human societies. Prior research shows how luxury transforms from being-to-having and owning-to-searching for meaningfulness via shifting from having-to-being and from ...
