Selaus Yksikön / Tiedekunnan mukaanArtikkelitMarkkinoinnin ja viestinnän yksikkö
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A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 08.09.2020)
articleThis research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ... -
A contextual account of digital servitization through autonomous solutions : Aligning a digital servitization process and a maritime service ecosystem transformation to autonomous shipping
(Elsevier, 04 / 2022)
articleThis study focuses on digital servitization (DS) through autonomous solutions by building on a service ecosystems perspective. The rise of autonomous solutions exemplifies the ongoing digitalization and societal transformation ... -
A cross-cultural study on consumer preferences for olive oil
(Elsevier, 14.11.2021)
articleIn this paper, we study consumer preferences for olive oil across four countries (Denmark, France, Tunisia, and the US). Based on a large-scale study with olive oil consumers (N = 3,462), we use the Best-Worst Scaling ... -
A destination's gastronomy as a means for holiday well-being
(Emerald, 03.07.2017)
articlePurpose - To provide insights into holiday well-being, the purpose of this paper is to examine two inevitable traveller activities related to destinations’ gastronomy: pre-trip food information sourcing and the daily meals ... -
A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements
(Sage Publications, 02.04.2022)
articleIn this article, we examine the linkage between students’ game-playing motivations and a wide variety of gamification elements within higher marketing education. Using an interpretive and convergent mixed-methods design, ... -
A quick review of ethics, design thinking, gender, and AI development
(Taylor & Francis, 02.11.2022)
articleEthics, artificial intelligence (AI), and design thinking are current buzz words. The threat of bias-riddled machine learning algorithms is represented media-wide. Research and development initiatives are endeavoring to ... -
A review of formal and informal regulations in the Nordic influencer industry
(Sciendo, 30.05.2020)
articleThis article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, ... -
A Review of International Entrepreneurship as Part of Broader Opportunity Research : Topic Modelling Approach
(Springer, 22.05.2021)
bookPartAlthough international entrepreneurship reviews have made a significant contribution to the subject’s knowledge, researchers have not unleashed its full potential. This review provides an understanding of the deeper ... -
A semiotic analysis on cultural meanings of eating horsemeat
(Emerald, 11.06.2018)
articlePurpose: Drawing on food consumption research and human-animal studies, this study explores how the meanings related to a living horse may be transferred to those of horsemeat. This is accomplished by constructing a nuanced ... -
A taste of things to come : Effect of temporal order of information and product experience on evaluation of healthy and sustainable plant-based products
(Frontiers Media S.A., 08.09.2022)
articleCurrent patterns of meat consumption are considered unsustainable. Plant-based products are presented as a solution. However, while some plant-based products thrive, others do not make the cut due to the information “framing” ... -
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
(Elsevier, 01.08.2019)
articleThe study complements the dominant interpretations of positioning in marketing management research by introducing a relational perspective on positioning in the industrial markets. Instead of focusing on products, brand, ... -
A values-beliefs-attitude model of local food consumption : an empirical study in China and Denmark
(Elsevier, 01.07.2020)
articleConsumers’ and policy makers’ interest in local foods is growing. Accordingly, researchers are also increasingly paying attention to the consumption of local foods. Studies have identified preference for local foods as an ... -
Acting for Change - A Communicational Perspective to Corporate Activism
(VAKKI ry, 21.12.2021)
articleBusiness corporations are increasingly engaging in social and political issues through public actions and statements that have been described as corporate activism. In this paper, our aim is to deepen the understanding ... -
Action for transparency-creation – process types and participant roles in IR policies of Danish, Finnish and Italian companies
(VAKKI ry, 2019)
articleIn this paper, we study Investor Relations policies of Danish, Finnish, and Italian listed companies. In these publicly available policy texts, companies outline how they intend to communicate with their stakeholders in ... -
Active agency, access and power
(SAGE Publications, 01.09.2021)
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Adaptive learning in cross-sector collaboration during global emergency : conceptual insights in the context of COVID-19 pandemic
(Emerald, 07.01.2021)
articlePurpose The purpose of this paper is to examine the important role of cross-sector partnerships and collaboration in global emergency management, relevant in situations such as the ongoing COVID-19 pandemic and grand ... -
Addressing the Complexity of the Digital Divide and the Role of Government in Addressing It : Role of Government in Bridging the Digital Divide
(Emerald, 04.12.2023)
bookPartThe digital divide refers to the gap among citizens of a country or across borders due to the lack of ease of access to digital means for some and the difficulty for others. The possession of electronic gadgets, smooth ... -
Agile logic for SaaS implementation : Capitalizing on marketing automation software in a start-up
(Elsevier, 06 / 2022)
articleThe emergence of Software-as-a-Service (SaaS) has facilitated agile technology implementation that focuses on iterative adaptations via learning by doing rather than the realization of a predesigned implementation plan. ... -
aiWOM: Artificial Intelligence Word-of-Mouth. Conceptualizing Consumer-to-AI Communication
(Taylor & Francis, 13.05.2024)
articleThe advent of innovative technologies with installed artificial intelligence (AI) has raised the need to understand evolutive consumers’ behaviours. The dyadic communicative experience between consumers and technological ... -
'Alexa, order me a pizza!' : The mediating role of psychological power in the consumer-voice assistant interaction
(Wiley, 07 / 2021)
articleThis article investigates the consumer–voice assistant (VA) interaction in the context of food and beverage purchase choices and the role that psychological power plays in the consumer decision-making process. A series of ...
