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    • How Portuguese consumers evaluate packages of OTC medicines 

      Cântara, Sónia; Kauppinen-Räisänen, Hannele; Sá, Daniel (31.12.2016)
      Recent transformations in the healthcare industry reflect changing consumer health and self-care behaviours. The consumer is now expected to take control of his or her own health, including self-medication. The increasing ...

    • Using colour semiotics to explore colour meanings 

      Kauppinen-Räisänen, Hannele; Jauffret, Marie-Nathalie (Emerald, 2018)
      article
      Purpose The impact of colour is acknowledged within the marketing field. However, research on colour communication is limited, with most prior studies focusing on pre-defined meanings or colour associations. The aim of ...