"Yang, Man" - Selaus tekijän mukaanArtikkelit
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An entrepreneurial framework for value co-creation in servitization
(Elsevier, 11 / 2022)
articleThe importance of value co-creation in servitization is increasingly emphasized but remains largely unexplored from the entrepreneurship theoretical perspective. This study develops an entrepreneurial framework for value ... -
Bringing Nordic Slush to Asia : entrepreneurial internationalization of an NGO as a social movement
(Elsevier, 24.08.2020)
articleWe explore the internationalization of Slush, an entrepreneurship-promoting NGO from Finland that expanded to Japan, China, and Singapore. We incorporate the social movement theory that allows revealing special mechanisms ... -
Entrepreneurs’ Social Ties and International Digital Entrepreneurial Marketing in Small and Medium-Sized Enterprise Internationalization
(SAGE PublicationsAmerican Marketing Association, 11.05.2023)
articleDigitalization has enabled entrepreneurs to adopt digital tools to create opportunities and reach customers in international markets. Yet, the understanding of international digital entrepreneurial marketing in the global ... -
From tensions to synergy : causation and effectuation in the process of venture creation
(Wiley, 23.09.2021)
articleResearch summary This article examines previously neglected tensions between causation and effectuation in the process of new venture creation. We studied 41 episodes of new venture creation by entrepreneurs in Finland ... -
Opening the black box of transition towards a sustainable business model
(Elsevier, 20.01.2025)
articleTransition towards sustainable business models (SBMs) has become an imperative practice for businesses. To ensure this change is systematic, firms need to transform all BM components - value creation, delivery, and capture ... -
The Interface of International Marketing and Entrepreneurship Research : Review, Synthesis, and Future Directions
(SAGE Publications, 2018)
articleThere is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An ...
