"Wahid, Risqo" - Selaus tekijän mukaanArtikkelit
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Engagement Patterns in TikTok : An Analysis of Short Video Ads
Salminen, Joni; Wahid, Risqo; Yang, Yanwu; Jansen, Bernard (Association for Computing Machinery, 10.09.2024)
articleShort videos have become one of the dominant formats of social media content. Such short videos are often boosted by advertising to increase their reach and visibility. We investigate user churn (i.e., drop or loss of ...