"Rahman, Saleem Ur" - Selaus tekijän mukaanArtikkelit
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Cross-cultural perspective on sustainable consumption : implications for consumer motivations and promotion
Rahman, Saleem Ur; Chwialkowska, Agnieszka; Hussain, Nazim; Bhatti, Waheed Akbar; Luomala, Harri (Springer, 31.12.2021)
articleFirms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, ...