"Raappana, Heli" - Selaus tekijän mukaanArtikkelit
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Perspectives of business process ethics in data-driven marketing management
Shamsuzzoha, Ahm; Raappana, Heli (Wiley, 16.06.2021)
articleIn today's digitalized world, people leave trails of data about themselves when operating online. While marketers are eagerly utilizing this data for marketing insights, many consumers have a growing fear of their personal ...