"Chirumalla, Koteshwar" - Selaus tekijän mukaanArtikkelit
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Social media engagement strategy : Investigation of marketing and R&D interfaces in manufacturing industry
(Elsevier, 06.11.2017)
articleResearch shows that effective marketing and R&D interface is pivotal in a company's new product development performance and future competitiveness. The increased popularity of social media promised to enhance interaction, ... -
Value logics for service innovation : practice-driven implications for service-dominant logic
(Springer, 19.01.2018)
articleService-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation ...
