"https://orcid.org/0000-0003-1758-982X" - Selaus tekijän mukaanVäitöskirjat
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“I am horrified by all kinds of persona worship!” : Constructing Personal Brands of Politicians on Facebook
Kannasto, Elisa (Vaasan yliopisto, 19.11.2021)
MonografiaväitöskirjaDuring political campaigns personal brands of politicians have a significant role in campaign communication. The aim of this study is to investigate how personal brands of politicians are constructed, negotiated, and ...