"Laaksonen, Lauri" - Selaus tekijän mukaanVäitöskirjat
-
Co-creating group as a resource for customers’ value formation in a complex service : a case study on provider-driven joint building ventures
Laaksonen, Lauri (Vaasan yliopisto, 30.11.2021)
MonografiaväitöskirjaTo enhance customer value formation, firms in increasingly complex industries are inviting customers to co-create offerings. This leads to services involving several actors simultaneously. A good example is a joint building ...