Development of value proposition to promote green innovation for sustainable organizational development

Abstract

From literature survey, it is noticed that there is substantial gap to a methodology that supports to identify and develop a generic value proposition framework as necessary to promote green innovation. To fulfill such gap, this study identifies and proposes a methodology to develop a value proposition framework that concerns the essential value creation activities as necessary to promote green innovation in any region or a country. The methodology of this study is based on an exploratory literature review and experts’ opinions from two intertwined workshops, where the participants were highly knowledgeable in green innovation and green mindset/culture. The created value proposition framework is analyzed and validated based on different organizational categories such as small and medium enterprises (SMEs), larger corporations, expert organizations, higher education institutions (HEIs), and vocational education and training (VET) institutions. The study findings will help organizations to contribute to new knowledge creation within industry practitioners and fellow researchers to develop a value proposition framework to foster green innovation. This article is concluded concerning managerial perspectives along with study limitations and future research.