Recongifuring assets for digital servitization : interplay and capability enhancing practices

Huikkola, Tuomas; Kohtamäki, Marko; Ylimäki, Juho (2022-03)
 
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URI
http://ocs.editorial.upv.es/index.php/QUIS/QUIS17/paper/viewFile/15169/6790
http://dx.doi.org/10.4995/QUIS17.2022.15169

Huikkola, Tuomas
Kohtamäki, Marko
Ylimäki, Juho
Editori(t)
Tracey, Bruce
Heinonen, Kristina
Trull-Domínguez, Oscar
Peiró-Signes, Ángel
Universitat Politècnica de València
03 / 2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2022062349003

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vertaisarvioitu
©2022 The authors. Published by Universitat Politècnica de València. Please cite the original version: Huikkola, T., Kohtamäki, M. & Ylimäki, J. (2022). Recongifuring assets for digital servitization: interplay and capability enhancing practices. In: Tracey, B., Heinonen, K., Trull-Domínguez, O. & Peiró-Signes, Á. (eds.) Proceedings of the QUIS17 : The 17th International Research Symposium on Service Excellence in Management. València: Universitat Politècnica de València. http://dx.doi.org/10.4995/QUIS17.2022.15169
Tiivistelmä
This paper investigates how manufacturing companies reconfigure their assets in their digital servitization journey (transition from selling products to selling product-service-software offerings). By studying five leading manufacturers for a longer time-period (2010-2018), we found that depending on their previous role of being whether system sellers or system integrators, their capability development practices differed: system sellers used practices emphasizing control (e.g., insourcing, acquisitions) whereas system integrators stressed practices that enabled flexibility (e.g., outsourcing, alliances). Based on these findings, manufacturers should establish their vision as provider of smart, connected solutions, and develop associated capabilities and practices that support this vision achievement.
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