Developing Persona Analytics Towards Persona Science
Salminen, Joni; Jung, Soon-Gyo; Jansen, Bernard (2022-03-22)
Salminen, Joni
Jung, Soon-Gyo
Jansen, Bernard
Association for Computing Machinery
22.03.2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe2022041429179
https://urn.fi/URN:NBN:fi-fe2022041429179
Kuvaus
vertaisarvioitu
© 2022 Copyright held by the owner/author(s). Publication rights licensed to ACM.
© 2022 Copyright held by the owner/author(s). Publication rights licensed to ACM.
Tiivistelmä
Much of the reported work on personas suffers from the lack of empirical evidence. To address this issue, we introduce Persona Analytics (PA), a system that tracks how users interact with data-driven personas. PA captures users’ mouse and gaze behavior to measure users’ interaction with algorithmically generated personas and use of system features for an interactive persona system. Measuring these activities grants an understanding of the behaviors of a persona user, required for quantitative measurement of persona use to obtain scientifically valid evidence. Conducting a study with 144 participants, we demonstrate how PA can be deployed for remote user studies during exceptional times when physical user studies are difficult, if not impossible.
Kokoelmat
- Artikkelit [2573]
Samankaltainen aineisto
Näytetään aineisto, joilla on samankaltaisia nimekkeitä, tekijöitä tai asiasanoja.
-
How to Create Personas : Three Persona Creation Methodologies with Implications for Practical Employment
Jansen, Bernard J.; Jung, Soon-Gyo; Nielsen, Lene; Guan, Kathleen W.; Salminen, Joni (Association for Information Systems, 30.03.2022)
articleBackground: Personas are a technique for enhanced understanding of users and customers to improve the user-centered design of systems and products. Their creation can be categorized using three persona creation methodologies: ... -
The Realness of Fakes : Primary Evidence of the Effect of Deepfake Personas on User Perceptions in a Design Task
Kaate, Ilkka; Salminen, Joni; Santos, Joao; Jung, Soon-Gyo; Olkkonen, Rami; Jansen, Bernard (Elsevier, 24.06.2023)
articleDeepfakes, realistic portrayals of people that do not exist, have garnered interest in research and industry. Yet, the contributions of deepfake technology to human-computer interaction remain unclear. One possible value ... -
How does varying the number of personas affect user perceptions and behavior? Challenging the ‘small personas’ hypothesis!
Salminen, Joni; Jung, Soon-gyo; Nielsen, Lene; Şengün, Sercan; Jansen, Bernard J. (Elsevier, 29.08.2022)
articleStudies in human-computer interaction recommend creating fewer than ten personas, based on stakeholders’ limitations to cognitively process and use personas. However, no existing studies offer empirical support for having ...