Non-market strategies and building digital trust in sharing economy platforms
Ko, Guihan; Amankwah-Amoah, Joseph; Appiah, Gloria; Larimo, Jorma (2021-11-18)
Ko, Guihan
Amankwah-Amoah, Joseph
Appiah, Gloria
Larimo, Jorma
Elsevier
18.11.2021
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi-fe202201249881
https://urn.fi/URN:NBN:fi-fe202201249881
Kuvaus
vertaisarvioitu
©2021 Elsevier. This manuscript version is made available under the Creative Commons Attribution–NonCommercial–NoDerivatives 4.0 International (CC BY–NC–ND 4.0) license, https://creativecommons.org/licenses/by-nc-nd/4.0/
©2021 Elsevier. This manuscript version is made available under the Creative Commons Attribution–NonCommercial–NoDerivatives 4.0 International (CC BY–NC–ND 4.0) license, https://creativecommons.org/licenses/by-nc-nd/4.0/
Tiivistelmä
Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage in order to build trust for enhanced performance among stakeholders.
Kokoelmat
- Artikkelit [2621]