Operational competitiveness development in turbulent business environment: a case study in Thailand fine gold jewelry export industry

Nithisathian, Kittichok; Takala, Josu; Rattanakomut, Somchai; Walsh, John; Wu, Qian; Liu, Yang (2012-09)
 
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Nithisathian, Kittichok
Takala, Josu
Rattanakomut, Somchai
Walsh, John
Wu, Qian
Liu, Yang
Polish Association for Production Management
09 / 2012
doi:10.2478/v10270-012-0024-y
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https://urn.fi/URN:NBN:fi-fe202103187786

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© 2012 The Authors. The Article is published under the terms of the Creative Commons Attribution-Non-Commercial-NoDerivs license.
Tiivistelmä
The purpose of this paper is to identify and analyze strategy towards Thailand production service industry. Various tools are applied in the paper, including five force analysis, diamond of nation, and sense and respond method with CFI models.The analysis results show that Thai fine gold jewellery exporter should concern on value added and customer requirement; focus on product development, networking, cooperation between Thai organizers and lobbying; pay more attention to marketing orientation than personal judgment. The benefit of combining five force and diamond of nation model to analyse the strategic condition can be proved in this study.
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