Resource Optimization for Sustainable Competitive Advantage in Residential Project Development: Empirical Evidence from Medium-sized Enterprise in Finland

Abstract

In today's highly competitive and fast paced world, it is important for a company to have a balanced strategy which is unified and precisely executed to gain a sustainable competitive advantage in order to outperform its rivals. The freedom of action of a company is limited to satisfying the needs of those entities outside the firm that give the resources it requires in order to survive and to be successful. The purpose of this research is to define and assess the resource optimization for sustainable competitive advantages and the direction of development, and potential improvements in a case company's Southern Finland residential project development division. The analysis of operational competitiveness focuses on detecting the right operational strategy and resource allocation by exploiting seven different kinds of methods and tools. The current operational model and resource allocation supports the operative strategy well in the case company and those resources which seem to be not optimally positioned are heading in the right direction.