International Growth and Social Media Competitiveness of Small Software Firms
Saari, Matti; Kontkanen, Minnie; Arslan, Ahmad; Hurmelinna-Laukkanen, Pia (2021-01-01)
Katso/
Tiedosto avautuu julkiseksi: : 01.01.2023
Palgrave Macmillan
01.01.2021
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi-fe2020110489213
http://urn.fi/URN:NBN:fi-fe2020110489213
Kuvaus
vertaisarvioitu
© 2021 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of a chapter published in a book “Technological Innovation and International Competitiveness for Business Growth : Challenges and Opportunities”. The final authenticated version is available online at: https://doi.org/10.1007/978-3-030-51995-7_4
© 2021 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of a chapter published in a book “Technological Innovation and International Competitiveness for Business Growth : Challenges and Opportunities”. The final authenticated version is available online at: https://doi.org/10.1007/978-3-030-51995-7_4
Tiivistelmä
The current chapter aims to increase the understanding on how social media as a tool can become a source of competitiveness and enhance international growth of small technology firms operating in software sector. Based on exploratory case studies undertaken in two Finnish software firms, our chapter specifically links international growth to organizational functions and specific social media platforms. We offer insights on how organizational functions like sales and marketing, research and development, customer support, and human resources can efficiently use specific social media platforms to positively influence international growth. Finally, our chapter offers both theoretical and managerial implications.
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