Understanding The Impact Of ‘Hard’ And ‘Soft’ Elements Of TQM In South-East European Firms
Imeri, Shpend; Kekäle, Tauno; Takala, Josu; Liu, Yang (2014-09)
De Gruyter Polish Association for Production Management Production Engineering Committee
09 / 2014
Julkaisun pysyvä osoite on
The study emphasizes on the understanding of the impact of ‘hard’ and ‘soft’ elements of TQM in South-Eastern European (SEE) ﬁrms in Albania, Bulgaria, Bosnia-Herzegovina, Greece, Macedonia, Montenegr, Serbia and Romania. Thus, 350 questionnaires were collected out of 1000. From diﬀerent industry sectors in order to have reliable statistical measurements of the ‘hard’ and ‘soft’ side of TQM. Hence, this study adopts an exploratory rather than a conﬁrmatory research approach. This approach seeks not only to investigate ﬁrms’ awareness and perception to TQM but also explores to what extent are ﬁrms’ familiar with TQM tools techniques, and systems as well as TQM philosophies and principles. Therefore, it can be noted TQM is this SEE ﬁrms is neither resisted nor directly accepted, rather they tend to see it from a technical aspect, being familiar and understanding only the essential of its ‘hard’ elements and less the ‘soft’ elements.
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