Application of creativity techniques in the creation of organizational strategies
Aslani, Alireza; Naaranoja, Marja; Kekäle, Tauno (2012-01-01)
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©2012 the Authors, licensee InTech. This is an open access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/3.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The majority of studies in the field of organizational strategies have concentrated on strategy formulation, distinct from strategy implementation. Disunion of these two processes often leads to disappointing results in the implementation of strategy. In such a condition, the creation of a suitable strategy in a way that could resolve the divergence of formulation from implementation is suggested by researchers. This means that the implementers of a strategy turn into the formulators. Therefore, presenting creative ideas and solutions is encouraged between related organizational staff at different levels. Noting that the possibility of emerging creative ideas in organizational meetings between persons from different organizational levels is low, fostering creativity and innovation techniques can be an ideal solution for successful group meetings. In this paper, after introducing the effective criteria that should be considered in the creation of collective action strategies in organizations, the suitable techniques for fostering creativity in this kind of meeting will be ranked based on the Fuzzy MADM approach.
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