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10.1016/j.ibusrev.2021.101867
Elsevier Ltd
Effectuation logic,Causation logic,Brand identity development,International new ventures,Uncertainty,Psychic distance
Samuel Yaw Kusi
International Business Review, Corrected proof, 101867. doi:10.1016/j.ibusrev.2021.101867
Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance
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International Business Review
© 2021 The Authors. Published by Elsevier Ltd.
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