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Challenges in leading cross-cultural teams
(2014)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Leading cross-cultural teams can be different compared to a team with all members being from a similar cultural background. Differences appear in conflict resolution, methods of resolving conflicts and how easy is it to ...
Success Factors in Experiential Marketing - Case Studies from Italy
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study is taking a look into the success factors in experiential marketing. Since the popularity of marketing actions that count into experiential has been increasingly used by world famous multinationals, such as Coca ...
The use of humorous branded content in order to increase brand image - Case:Brändärit and Crazy Ones
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
It is easier than ever before to avoid advertising. Current market situation forces the brands to invent new ways to reach and attract consumers´ attention. It is nowadays important to be able to evoke feelings, arouse ...
Culture and consumer response on advertising; Comparison of Finnish and Italian consumers
(2011)
Pro gradu - tutkielma
Pro gradu - tutkielma
This study takes a look at consumer response on advertising. More importantly it focuses on how culture affects the way consumers respond to advertising. Culture’s effect is studied through advertising standardization and ...
CULTURAL INFLUENCES ON SERVICE QUALITY EXPECTATION: EVIDENCE FROM THE HEALTHCARE AND HIGHER EDUCATION SERVICES
(2017)
Pro gradu - tutkielma
Pro gradu - tutkielma
This research is aimed to examine the influences of culture on service quality expectation with the focus on two service contexts of healthcare and higher education. Through contrasting these two contexts, it can be realized ...
Advertising appeals and cultural values in social media brand posts: a comparison between Finland and Spain
(2018)
Pro gradu - tutkielma
Pro gradu - tutkielma
Social media offers companies new opportunities for marketing and investments in social media marketing are continuously growing. Brands are balancing between standardizing and adapting their traditional media marketing ...
Knowledge sharing behaviour in cross-border interpersonal relationships
(2010)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
In an organisation with a positive social interaction culture, both management and employees interact with eachother on a daily-basis in the work place, in official meetings, through e-mails or intranet, in project work ...
Standardization vs.Adaptation of the Marketing Mix for Foreing Markets. Case Study of Casa Gandia Blascp
(2015)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This thesis studies how SMEs either standardize or adapt their promotion mix elements to foreign markets when doing business abroad. To be able to find an answer to this, three research questions are proposed: (1) How do ...