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A Comparison of Motivational Patterns in Sustainable Food Consumption between Pakistan and Finland : Duties or Self-Reliance?
(Routledge, 2020-09-08)
- article
This research explores organic food consumption motivations in Pakistan and Finland. It links the findings to life goals typifying vertically collectivistic and horizontally individualistic cultures in order to produce a ...
The Effect of Email on International Business Negotiations among the Finns
(2008)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Nowadays business is more and more international and international negotiations occur more frequently than before via email. There is lack of research concerning the Finnish using email as a negotiation tool. Many Finnish ...
Cross-cultural perspective on sustainable consumption : implications for consumer motivations and promotion
(Springer, 2021-12-31)
- article
Firms in the past have based their marketing and promotion strategies on the assumption of infinite resources and zero environmental impact. With the growing importance of environmental costs associated with finite resources, ...
Power of Myths in Energy Transition : Unveiling Timeless Mythologies in Finnish Energy Agora
(Vaasan yliopisto, 2021-04-13)
Artikkeliväitöskirja
Artikkeliväitöskirja
Shifts in the traditional production and consumption trajectories towards zero emission, sustainable societies are hampered by path dependence and lock-ins. In addition, the notion of value-action gap indicates that people’s ...
Demystifying Horizontal/Vertical Cultural Difference in Green Consumption : A Cross-Cultural Comparative Study
(Routledge, 2020-12-10)
- article
To understand green consumption in cross-cultural context, this study examines the influence of horizontal individualism (HI-Finnish) and vertical collectivism (VC-Pakistani) cultural values on consumers’ attitude toward ...
Success Factors in Experiential Marketing - Case Studies from Italy
(2016)
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
Pro gradu - tutkielma
Kokoteksti luettavissa vain Tritonian asiakaskoneilla.
This study is taking a look into the success factors in experiential marketing. Since the popularity of marketing actions that count into experiential has been increasingly used by world famous multinationals, such as Coca ...
The Effect of Trust on Performance in the Case of Finnish International Joint Ventures - Focus on Finnish-Asian Joint Ventures
(2004)
Pro gradu - tutkielma
Pro gradu - tutkielma
The purpose of this research is to study how trust affects performance of Finnish international joint ventures (IJVs). Previous studies relating trust and performance, especially in international joint venture context, are ...
The cultural aspects of international business negotiations - A case study of Finnish-Russian business negotiations
(2005)
Pro gradu - tutkielma
Pro gradu - tutkielma
Understanding cultural differences is critical to the success of firms engaging in international business. The main objective of this study is to analyze the business negotiations in Russia, and especially how the different ...
The use of humorous branded content in order to increase brand image - Case:Brändärit and Crazy Ones
(2015)
Pro gradu - tutkielma
Pro gradu - tutkielma
It is easier than ever before to avoid advertising. Current market situation forces the brands to invent new ways to reach and attract consumers´ attention. It is nowadays important to be able to evoke feelings, arouse ...
Culture and consumer response on advertising; Comparison of Finnish and Italian consumers
(2011)
Pro gradu - tutkielma
Pro gradu - tutkielma
This study takes a look at consumer response on advertising. More importantly it focuses on how culture affects the way consumers respond to advertising. Culture’s effect is studied through advertising standardization and ...